If you have just used to call Adwords to the Google Ads then get ready for another big name change in the globe of PPC markets. After already having many names changes Bing Ads rebranded as Microsoft Advertising. This rebranding of Bing Ads focuses on personalization and Artificial Intelligence. The new name reflects the broader focus on ad inventory data and targeting capabilities. Bing is currently used by half a million advertisers and is the exclusive search advertising partner for Verizon Media.
The recent blog post of Microsoft shows that they are going to make changes in the next year in their advertising products. So get ready for further biggest changes. For many PPC managers, there are few questions arises while changing occurs in the name of Bing Ads. The question arises that Why are they going back to the Microsoft brand as they had purposely broken away from it in 2012?
By renaming its PPC network, they want to make understand the power of their network to advertisers. They want to show that it is not just limited to the Bing search. It does not want to rely on just search ads. They want to compete with most of the biggest companies of advertising.
Source: Searchengineland