tyBit Launches Web’s First Ad Server Appliance

Posted by Webhost - 17/08/09 at 09:08 pm

tyBit (www.tyBit.com) recently launched the industry’s first time ever “Ad Server Appliance” at affordable prices for publishers of any size. “We combined 14 years of web hosting experience from tyBit’s sister company AIT (www.AIT.com) with our patented ad serving platform that allows publishers to serve relevant PPC advertising as well as display banner and text ads across their websites, and retain complete control,” said Clarence Briggs, CEO of tyBit. “There are server appliances for spam, firewalls, search and security. However, this is the first time anyone has put an ad serving platform in a box for clients. If the content of a publisher’s website changes, the appliance automatically adjusts and serves IAB compliant ads that are relevant to that content into zones created by the publisher. ”

The tyBit Ad Server is the quintessential ad delivery server appliance. You can think of it as more of a web site monetization tool or a service rather than just a piece of hardware. A server appliance is a specialized computer that works as a server. It is designed so the end user does not need to understand the details of the operating system, software or commands associated with it. Server appliances have their hardware and software preconfigured by the manufacturer. Under the hood of the Ad Server Appliance is tyBit’s Ad Parity software using the Linux Operating System and Apache Web Server. The appliance is plugged into an existing network and is turned on by the end user. The user selects the options to be active, through a simple user interface, and the appliance then boots to an active state, which is usable within minutes. The units are designed to be very easy to operate yet deliver rich media advertising including text, banner and video ads to any website. “tyBit has delivered an online advertising network that gives my advertisers the choice to target ads online, matching keywords to the content in our newspaper,” said Todd Smith, Publisher for the daily newspaper - The Caledonian Record.

Briggs indicates that all the other solutions on the market require publishers to sign up with a search engine or ad network that in turn serve ads across their websites. “The problem for publishers is simple,” said Briggs. “There are too many middle men cutting into the publishers’ revenues. With the tyBit Ad Server Appliance, publishers can sell directly to advertisers and manage their campaigns or allow the advertiser to manage their own campaign,” said Briggs. Company officials said they designed the server appliance after many months of research focusing on existing publishers’ needs with respect to online advertising. “I was stunned by the results that I could see not only on the tyBit.com ad management control panel, but my own analytics which confirmed that tyBit.com had delivered unique and qualified traffic,” said tyBit Advertiser, Randy Roman of Jacksonville Florida. To see a live demo of the appliance visit http://www.tybit.com/adparity.

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