The Planet Adds the DJ Booth to Managed Hosting Portfolio with its Anticipation Advantage Methodology

Posted by Webhost - 27/04/09 at 09:04 pm

The Planet, the global leader in IT hosting, today announced that The DJ Booth (www.djbooth.net) has selected the Northstar Managed Hosting platform for its IT infrastructure. Headquartered in New York, The DJ Booth provides DJs, music professionals, and trendsetters with a place to hear and discuss the best in urban music and hip hop. With more than 700,000 visitors each month, The DJ Booth has become an online destination for users looking for the latest music from new and established artists.

The DJ Booth relies on its user community to provide feedback and ratings on its music, then compiles the best tracks into its four popular music charts in all subgenres of urban music. This feedback has proven valuable to music industry professionals, allowing them to discover emerging trends and artists before they’ve reached the mainstream. The DJ Booth also provides its users with exclusive interviews, album reviews, audio equipment reviews, and much more.

“In order to be successful we have to be on the cutting edge of the music industry,” said The DJ Booth Founder and CEO Dave Macli. “If an artist releases a song and we don’t have it up the next day, our users will let us know about it.

“The DJ Booth is always evolving, and that’s why we turned to The Planet, one of the few companies I’ve worked with that actually exceeded my expectations. With their Anticipation Advantage methodology, they helped us plan exactly what we needed for our site. They move quickly and are always organized, just like we are at The DJ Booth. In addition to understanding server technology, I was surprised to find that our Northstar team was even familiar with the specific software we use to support our business.”

“In any company, time and talent are critical commodities, particularly in today’s difficult economic environment,” said Steve Kahan, vice president of marketing and product management with The Planet. “Our team focuses on maximizing the success of our customers, providing a planning foundation with our Anticipation Advantage methodology. We help customers evaluate growth plans, so their infrastructure is ready for the future. That way, in the event of a spike, they simply add servers to accommodate the next trajectory.”

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