Digital River, Web Hosting E-Commerce Firm’s BlueHornet, Expands Client Roster
Posted by Webhost - 18/01/08 at 10:01 pmGlobal e-commerce and web hosting outsourcing provider, Digital River’s BlueHornet Networks, has added new companies to its client roster, including Mikimoto, Wilton Industries, Mountain Equipment Co-op, Johnny’s Selected Seeds and Editorial Projects in Education, Inc.
Jo Arnone, Production Director of Editorial Projects in Education, Inc., remarked, ”BlueHornet is helping us deliver highly personalized content to educators who have a wide variety of interests and needs. BlueHornet’s eMS allows us to customize our messages for subscribers based on data they volunteer, such as their job title and area of specialization. The eMS application also makes it much easier for us to create more effective follow-up campaigns based on responses to previous campaigns. We are happy to be a new BlueHornet client and look forward to a long partnership.”
Using BlueHornet’s flagship email marketing application, eMarketing Suite (eMS), these new clients can enhance the value they offer subscribers by delivering highly targeted email campaigns with content and offers that evolve to match their customers’ position in the purchasing process or lifecycle. BlueHornet’s eMS helps online marketers build stronger customer relationships and improve email response rates by increasing email relevance as recipients needs and interests change over time.
Tim Marusich, Vice President and General Manager for BlueHornet remarked, ”We are pleased that companies with well-known and respected brands across multiple industry verticals continue to select BlueHornet. With eMS, we can help marketers not only significantly reduce the complexity of sending more personalized messages throughout the duration of messaging campaigns, but also use advanced segmentation tools to ensure that email content evolves as the customer moves through the purchasing process.”
BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a provider of permission-based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution.
Founded in 1994, Digital River, Inc., focuses on e-commerce outsourcing, building and managing online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan.
