ANS partners for overseas markets

Posted by Webhost - 15/04/97 at 02:04 am

America Online’s (AOL) wholly owned business services division, ANS, is teaming
up with German media giant Bertelsmann in its drive to scoop up worldwide
business markets.

AOL already partnered with Bertelsmann in March 1995 to form AOL Europe, a
consumer-oriented service that has been competing with the likes of CompuServe,
which has the largest online presence overseas, and local companies.

Now the two companies are going after the burgeoning overseas medium and
large-sized business market, hoping to leverage their strengths across the
globe.

The plan is to either directly provide service or to establish new partnerships
with existing companies, according to Mike Read, vice president of service
development for ANS.

“We will specialize in services to online companies,” Read said. “We also will
provide services to businesses, both large and medium.”

He added that, like other Internet companies, both Bertelsmann and AOL will be
seeking new partners. “It’s obvious that there’s no company in the world that
can provide everything on its own because the cost is so great. That’s why we
need to provide partnering.”

Clearly, the partners will head to places where AOL already has, or is in the
process of, establishing markets. Expect a new partnership to be announced soon
in Japan, Reed said. AOL recently established a consumer online presence there.

Reed added that AOL’s consumer network, plagued with problems from busy
signals, for the most part runs on a different system, from the ANS service.

The new partnership is hoping to lure not only large businesses but also those
that have multinational presences and want service in several different
countries.

The companies will provide intranets, Web hosting, security, and remote dial
access, as well as several of the newer technologies, Read noted.

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